Companies use marketing channels because every company
needs a person in the background that is in charge of the product to make
things available for their business and the customers buying from the business.
These channels main focus to get the product to me so that I can serve it to my
customers to continue to make money and give the customers what they want.
Therefore, I satisfy their needs and my own needs to maintain my food truck
business. The channel members in this business interact with each other every
time a new item needs to be products, they interact via email or over the phone
so that there is no misunderstandings. The major channel alternatives for my
food company would be involving a marketing channel management team to make
sure my business is running effectively and efficiently. They are in charge of
the channel members and make sure products are getting pushed out and
everything runs smoothly. The company select, motivate, and evaluate channel
members based on their skills they bring to the table; observing them as they
do their job. In my business I will motivate them by simply telling them that
all of our jobs are to bring people strangers together and putting a smile upon
their face. In my opinion seeing other people smile and happy makes my mood
better and the energy is reciprocated. Marketing logistics and supply chain
management is important because that is what keeps a business functioning. When
those two things run smoothly it allows the owners and retailers to be stress
and worry free. Knowing that your products and your entire business is being taken
care of should be the main focus and priority! Lastly the benefits of the food
business is the experience of what the company is offering which includes good
foods and good vibes, the features that make up for that would be the actually
product (Skewers and drinks) which makes everyone satisfied.
Sunday, September 20, 2015
Monday, September 14, 2015
Week 9 EOC: Mission Statements
1. Humberto Bautista:
Talks about creating memorable experience for the community with food and
music. I chose his mission statement because food and music brings people
together and creates happy customers who want to come back.
“A company can learn a lot by
analyzing loyalty patterns in its market. It should start by studying its own
loyal customers”
Armstrong
& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice
Hall Publishing
2.
Taylor
Stewart: Talks about healthy food that is organic, and has
hormone free ingredients. I chose her mission statement because usually healthy
food is expensive but she made it affordable and healthy.
“Outstanding marketing companies go
out their way to keep important customers satisfied.”
Armstrong
& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice
Hall Publishing
3.
Hiwote
Berhanu: Talks about childhood memories, culture and natural
food. I chose this mission statement because it was intriguing that she is
serving food that represents what she likes and the traditions of that.
“Product is a key element in the overall
market offering. Marketing mixing planning begins with building an offering
that brings value to target customers.”
Armstrong
& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice
Hall Publishing
Implement Evaluation Control
For my mobile kitchen food company “The skewer run
through” I want to bring great service and great food to all the customers that
come across my business. Everyone wants to become successful and I know it will
take a lot of time and effort to strategize and be in a place where I am
confident my business will achieve all its goals that I set forward. It’s not
just about making money and serving food, I want to leave a lasting impression
on every customer and let them know there are businesses to cater to customers’
needs and wants. “Companies face a
problem--- they must develop new products but the odds weigh heavily against
success. In all, to create successful new products, a company must understand
its consumers, markets and competitors and develop products that deliver
superior value to customers.” I want to make sure the environment I am in
is filled with positive vibes that consist of family and friends being joined
together to have a good time. My products are different and that alone gets people’s
attention and the food I serve is fun and light weight. I am going to make sure
I know this is what customers want to eat and I have to know where the most
diverse people are located because I will be selling food to people of
different cultures and ethnicities. “When
developing products, marketers first must identify the core customer value that
the consumers seek from the product. They must design the actual product and
find ways to augment it in order to create this customer value and the most
satisfying customer experience.” I will find different ways to bring
customers in and make sure I have team mates who are willing to step outside
their comfort zone with wild ideas to bring out the unexpected.
Armstrong and Kotler (2011). Marketing: An
Introduction, 10th Ed. Prentice Hall Publishing
Price
For my prices I of course want it to be affordable but at
the same time I don’t want it to be extremely cheap because then I won’t make
any money and I’ll be out of business. Majority of the time tourist come to Las
Vegas and they are willing to spend money. As for locals they look for great
prices everywhere because they are not on vacation, they just want to enjoy
themselves without going broke. I know I have to think about the environment I am
in because if I’m on the strip in Las Vegas I know things are pricey unless
there is a fast food place around, but I don’t want people to walk past by
business because of their assumption. That’s why I would want a big sign on my
mobile kitchen so as people are walking close by they can see the price and
immediately know that my business is different from what is around them and
they can get has much as they’d like. “Price
is only one element of the company’s broader marketing strategy. Thus, before
setting price, the company must decide on its overall marketing strategy for
the product or service.” The price of my shish kabobs would be $10 and for
the fruit kabobs it would be $8. I chose these price points because it I am
starting off small and these prices seem reasonable for a business who only
serves kabobs and drinks. My water would be $2.50 and my sweet tea would be
$3.75. I chose these prices because it’s a guaranteed that because people are
walking around in the hot sun for hours, in due time they will be thirsty so
the will want water. Sweet tea is just a plus because it is light and
refreshing! Companies with lower costs can
set lower prices that result in smaller margins but greater sales and profits.
Other companies, however, intentionally pay higher costs that they can claim
higher prices and margins.”
Armstrong and Kotler (2011). Marketing: An Introduction, 10th
Ed. Prentice Hall Publishing
Promotion
I don’t believe that there will be any promotions
going on in my business if I am starting off small. That is because I know my product will be
affordable and people won’t even think about getting some kind of deal out of
it. I can do promotions when I branch out and serve more things that have a
higher price point and if there is special holiday or event involved. I find
that bigger, more successful businesses does promotions to satisfy the
customers and show their appreciation. Since my business is a mobile kitchen I don’t
think it really would be a smart move for me to give out promotions. “As products become more complex, and as
customers grow large and more demanding, a single salesperson simply can’t
handle all of a large customer’s needs.” If I give out promotions at the beginning
of opening my business I feel that I can lose money fast and in the end not
have any money to keep my business up and running. Depending on how well I am
doing then every now and then I can give back to my customers and give them
something they can be more than happy about when buying my products. At the
same time doing promotions may benefit my business and of course the customers.
Giving out promotions may have locals come back and for the visitors it can be
a treat for them that they get a deal from a small business that is affordable.
That gets them excited and brings in more business. Usually when people have a
great experience somewhere they want to tell people about it and spread the
word. “First, inside the company product
managers face greater pressures to increase their current sales and promotion
is viewed as an effective short-run sales tool.”
Armstrong and Kotler (2011). Marketing: An
Introduction, 10th Ed. Prentice Hall Publishing
Distribution
I will be distributing shish kabobs, fruit kabobs and
drinks for my customers. Along with that I will be handing out my business card
to each and every person who buys my products. I believe that once they buy
something they may want to tell someone about my business and spread the word.
Social media is such a big part of everyone’s life that everything we do or eat
is always on Instagram or up on some website. This is how people get
information about things, they take pictures and pass it along and my business
can blow up from there. I will distribute my card because as a small mobile
kitchen business I would want to branch out and I have to start from the bottom
and work my way up. “For companies, new
products are a key source of growth. Even in a down economy, companies must
continue to innovate new products, provide new ways to connect with customers
as they adapt their buying to the changing economy times.” That is why I am
distributing cards because I can get connected to my customers and find ways to
bring my business to life. I will be distributing shish kabobs because its food
that will make a person less hunger because of all that can go on the skewer
and all the variety on it. Also skewers on food on a stick and in Las Vegas
everyone on the strip is enjoying the scenery and are on the go so why not eat
and be on the go too? “At some point
product’s sale growth will slow down and the product will enter a maturity
stage. This maturity stage normally lasts longer than the previous stages and
it poses strong challenges to marketing management.” I have to take precaution
on what I am distributing because not all my methods will work and I have to
find my way around it to become successful.
Armstrong and Kotler (2011). Marketing: An
Introduction, 10th Ed. Prentice Hall Publishing
Product
My products will be skewers aka shish kabobs that will
have chicken or lamb and the customers will have a choice of what they want
along with that. I will have red peppers, green peppers, grilled pineapples,
sausages, onion, cucumbers, corn on the cob and tomatoes that you can add to
your chicken, steak or lamb. I will also have fruit kabobs that have
strawberries, blueberries, grapes, watermelon, pineapple, and cantaloupe. For drinks
I will serve water and sweet tea. Although I am only serving skewers and drinks
it gives the customers options on what they would like to have on their skewer.
I am giving them multiple options so I can satisfy their cravings and their
wants. I’m providing customers great food options and giving them a great customer
service because its fast and efficient service that caught every demographic in
the process. “Companies that market
experiences realize that customers are really buying much more than just
products and services. They are buying what those offers will do for them.” It
is so easy to go and buy a burger anywhere and give them service but when you
bring food that customers have never seen in a mobile kitchen setting outside
in a great and fun environment they are instantly intrigued because it is
different and it is for everyone. This business focused on what the customers
want and the kind of different experiences and vibes they get when they come to
Las Vegas. “Consumers see products are
complex bundles of benefits that satisfy their needs. When developing products,
marketers first must identify the core customer value that consumers seek from
the product.” I feel like my products are simply but just because they’re
simply doesn’t mean the customers will feel like they need more of something I’m
already giving them.
Armstrong and Kotler (2011). Marketing: An
Introduction, 10th Ed. Prentice Hall Publishing
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