Week 9 EOC: Mission Statements

1.      Humberto Bautista: Talks about creating memorable experience for the community with food and music. I chose his mission statement because food and music brings people together and creates happy customers who want to come back.

 

“A company can learn a lot by analyzing loyalty patterns in its market. It should start by studying its own loyal customers”

           

Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing

 

2.      Taylor Stewart: Talks about healthy food that is organic, and has hormone free ingredients. I chose her mission statement because usually healthy food is expensive but she made it affordable and healthy.

 

“Outstanding marketing companies go out their way to keep important customers satisfied.”

 

            Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing

 

3.      Hiwote Berhanu: Talks about childhood memories, culture and natural food. I chose this mission statement because it was intriguing that she is serving food that represents what she likes and the traditions of that.

 

“Product is a key element in the overall market offering. Marketing mixing planning begins with building an offering that brings value to target customers.”

           

            Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing